World-famous photographer Oliviero Toscani at the Giro d’Italia

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Toscani, Oliviero’s dad, with Fausto Coppi

Toscani will be at five stages of the Corsa Rosa to work on a project around the „Giro faces“. He follows in the footsteps of his father, Fedele, who photographed Coppi and Bartali in the 1950s.
Milan, 30 April 2018 – „During the fifties, my dad was a photographer at the Giro d’Italia. He became friends with [Fausto] Coppi and [Gino] Bartali… I would have given everything to be with him at the race, but finally I’ve made it! I’m looking forward to meeting today’s Coppi and Bartali.“

The words of Oliviero Toscani, who will start working on his project from the Israel Big Start in Jerusalem. He will take pictures of the faces around the Giro d’Italian caravan, from the riders to the employees to the fans on the road. Faces, expressions and lineages that will change according to the places and the stages in which Toscani will be. After Jerusalem, Toscani will return to the Corsa Rosa at a further four stages: Assisi, Trento, Venaria Reale and Rome.

Oliviero Toscani – Bio
Born in 1942, Milan.

He studied photography and graphic design at the Zurich University of the Arts from 1961 to 1965. He was the creative force behind many newspapers, brands, corporate images and advertising campaigns, and he’s renowned globally as one of the most influential communicators of all time. In 1982, he shot to world fame after working on the United Colors of Benetton campaign. In those years he also founded Fabrica and the magazine Colors.

He’s always been a social activist, collaborating, amongst many organisations, with the Italian Red Cross, the Italian National Institute of Health and the OHCHR (Office of the High Commissioner for Human Rights).

Photo Credits: Lola Toscani

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