Johannesburg, South Africa and Toronto, Canada– July 18th, 2014 –Thanks to a new partnership with Cervélo bicycles and Rotor components, Team MTN-Qhubeka continues its ambitious upgrade for 2015 and beyond.

The new Team MTN-Qhubeka partnership is built around a fresh team concept designed to take fan experience and interaction to a whole new level, with Cervélo co-founder Gerard Vroomen heading up the effort. Building on ideas developed with the highly successful Cervélo Test Team of 2009-10, the concept is designed to bring fans closer to the team and its riders than ever before.

Racing ambitions for the team are high. The new partnership allows Team MTN-Qhubeka to support a contingent of talented young African riders, and to match them with seasoned professionals from Europe and North America. The goal is clear: showcase the team and the Qhubeka Foundation within the top echelons of the sport. The rider roster is currently being set and will be announced soon.

“Cervélo has always been synonymous with the highest levels of racing performance, “said team Principal Douglas Ryder. “The new team will be competitive on the world stage, and Cervélo has already won everything from the world championships to cobbled classics like Paris-Roubaix and Grand Tours including the Tour de France. Who better to give Team MTN-Qhubeka’s riders the best opportunity to succeed?”

As Africa’s first Pro Continental team, Team MTN-Qhubeka—and now Cervélo, together with its equipment partner Rotor—races with extra purpose, raising money for the Qhubeka Foundation to bring bicycle mobility to isolated areas of Africa.

“Cervélo is excited at the opportunity to support both the team and the Qhubeka Foundation,” said Cervélo managing director Robert Reijers. “Not just in terms of high-performance racing, but also because we truly believe that by providing cycling mobility, we can directly benefit people’s lives by increasing the distance they can travel, what they can carry, where they can go, and how fast they can get there.”

To support those efforts, Cervélo will initiate programs to actively support the Qhubeka Foundation. The company will introduce team-replica bike models in 2015, with Cervélo donating a Qhubeka Foundation bicycle for every team-replica Cervélo sold.

“We’re delighted that Cervélo has proposed matching its team bike sales with the donation of a Qhubeka bike. It brings the ability to support Qhubeka directly to hundreds of Cervélo retailers and thousands of individual riders worldwide,” said Vroomen. “Like no other bike company, Cervélo understands that cycling needs new and better ways to connect with its fans. It’s a great feeling to align Cervélo’s DNA with the MTN-Qhubeka project.”

About Team MTN-Qhubeka

Team MTN-Qhubeka was founded in 2007, steadily working its way up from a regional team to now being a Continental Pro team with bases in South Africa and Italy. It will participate in its first Grand Tour this fall at the Vuelta a España. MTN-Qhubeka’s goal is to give talented African riders a path into the pro peloton while raising funds for the Qhubeka charity.

Qhubeka is an Nguni (Zulu, Xhosa) word that means “to carry on”, “to progress”, “to move forward”. Qhubeka (qhubeka.org) helps people move forward and progress by giving bicycles in return for work done to improve communities, the environment or academic results. Having a bicycle changes people’s lives by increasing the distance they can travel, what they can carry, where they can go and how fast they can get there.

MTN (mtn.co.za) is a longtime supporter of Qhubeka and the team. Launched in 1994, the MTN Group is a leading emerging market operator, connecting 210 million subscribers in 22 countries in Africa, Asia and the Middle East.

Learn more about the team at teammtnqhubeka.com

About Cervélo

Cervélo riders have won Olympic medals, world championships in both road and triathlon disciplines, and a large spectrum of professional major road races from the Paris-Roubaix classic to the Giro d’Italia and Tour de France. It remains a company with more engineers than bike models.

Cervélo was founded in in 1995 when two engineering students, Phil White and Gerard Vroomen, decided to market their work developing faster time trial bikes for an Italian professional team. Since that time the company’s unwavering mission has been to create the world’s highest-performing road and triathlon bikes.

Complete information about Cervélo is available at cervelo.com.

About Rotor

ROTOR Bike is a world-class Spanish bicycle component company. Every product they make is designed by cyclists for cyclists. All ROTOR products are engineered to lend maximum speed, efficiency and comfort to your cycling experience. ROTOR achieves this goal by combining leading-edge design principles with precision manufacturing techniques for each its products.